Thursday, February 19, 2009
Where Do You Purchase Art?
Do you know that over 90% of art is purchased while people are on vacation?
I heard this statistic yesturday and its been rolling around in my head ever since.
Most of my business at the Portland Saturday Market is tourists traveling thru the city. The PSM is one of the number 1 tourist destinations in Portland, on any given weekend there are thousands of out-of-towners that come and peruse the artwork at the market. So its no surprise that the bulk of my business is these tourists.
While on vacation people are looser with their credit cards, more impulsive with their choices and eager to take home a reminder of the amazing places they visit.
Buyers of art apreciate a good story that goes along with the artwork they collect, and having the associated memories of a great vacation only makes this story more personal and meaningful.
So the question is this: how do we deal with these statistics when trying to market our artwork online? Psychologically, the power of associated experience is profound, its hard to tap into this when we sell online. I just think its really interesting food for thought...