Ooooh you can now see my re-arranged shop!!! (I think - go check it out and let me know!)
Its sort of like getting to arrange the items in a store front - can you imagine having a little store and not being allowed to rearrange things! Up until now Etsy sellers would "relist" an item to create a desirable arrangement of items - as in sellers would pay (just $.20 but still) again to list an item they've already paid to list, just to bring it up to the top of their shop... not any longer!!! Now you can click a little button that says "rearrange your shop" and fiddle away.
They finally released this feature, I've been part of the Beta Testing... heres a little video about the beta testing, kinda shows what the feature is like.