The Sampler is a super fun marketing & promotional tool for indie businesses. Each month, independent crafters, artists, shops, zines and record labels who run web-based businesses send samples and promotional materials to a contribution pool. All the samples are photographed, posted to the site and then are portioned out, put in little packages and sent off to Sampler Subscribers, other Sampler Contributors and members of the Media all over the world!I've participated twice, I like the business model, as I'm all about gorilla marketing. The cost of advertising with this company is the cost of the samples you submit and the shipping to get them all to the Sampler in time. If you are curious about submitting, here is a link with FAQs.
This second time I have submitted some samples specifically for the Portland City Sampler, which was organized through the Portland Independant Artist Cooperative. I submitted small little glass bits on wire stapled to a card and put in a cello bag with a sticker and a flier for Aquila. The last time I submitted full on little mini mobiles, I think 30 of them. This second time I knew there were 100 Portland Sampler boxes that would be made total, so I wanted to be in every single one, thus the small easily made in super bulk sample :)